Brands & Products

CBD Brands & Influencers Flock to TikTok

On August 30, 2020, Cannabombz posted a simple question as a bather drops a bag of fizz into the bath.
The TikTok took off. It now has over 1.9 million views, 243,500 likes, 2,600 comments, and 18,400 shares from users across the world.

On August 30, 2020, Cannabombz posted a simple question as a bather drops a bag of fizz into the bath. “Have you ever soaked in 800 milligrams of full-spectrum CBD before? It. Is. Life-changing,” the video says.

The TikTok took off. It now has over 1.9 million views, 243,500 likes, 2,600 comments, and 18,400 shares from users across the world.

In the 24 hours that followed, the small company saw a $25,000 spike in sales. That is 50 times its sales for a normal 24-hour period, as the day prior saw about $500 in sales.

“The numbers just kept going and going and going. I had posted it later so I stayed up all night responding to questions, interacting with comments. That helped,” says Corum. “That’s how the algorithm works, from what I understand, based on the level of interaction. I was up til 6 a.m. answering questions. I slept briefly, until 9 a.m., then I went to work.”

Cannabombz is no stranger to social media. The company built its reputation on it, beginning on Instagram in December of 2016. In four years, Cannabombz grew its Instagram following to 22,200 followers. In 9 months, Cannabombz amassed over 53,600 followers on TikTok. More impressive is the sales growth seen following the viral video.

In the 4 week time-frame since its posting, sales revenue for Cannabombz increased 623% and individual orders are up by 839%.

Read: Full Story on Forbes

To Top