Brands & Products

Prima Earns B Corp Certification

Prima’s initial product lineup was released on June 5, 2019. Earning B Corp after only 12 months in market is a remarkable feat to reach, considering the meticulous accreditation process led by B Lab, the nonprofit on a global mission to use “business as a force for good.”

Forbes reports: The Santa Monica-based company has been in operation just over one year. Founded in August of 2018, Prima secured the largest seed round to-date in the consumer hemp marketplace six months later: $3.3 million from venture leaders Lerer Hippeau and Greycroft (with additional private institutional investors). Prima’s initial product lineup was released on June 5, 2019. Earning B Corp after only 12 months in market is a remarkable feat to reach, considering the meticulous accreditation process led by B Lab, the nonprofit on a global mission to use “business as a force for good.” 

“Prima stands clearly ahead as poised leaders of consciousness, credibility, responsibility, sustainability and transparency in the quickly developing CBD category,” said Lindsey Wilson, a senior associate in business development at B Lab. “Prima’s certification demonstrates their unyielding commitment to consciousness and mission work innovation, as they are setting a course for bold social and environmental action, which showcase their deepest beliefs and responsibilities for a more equitable, impactful and brighter future.”

There are more than 3,000 Certified B Corps — think Ben & Jerry’s, Dr. Bronner’s, Allbirds, Danone North America and Patagonia — spanning 150 industries and 70 countries. But Prima is one of just nine CBD companies to achieve such status. To receive B Corp Certification, Prima participated in the B Impact Assessment process, which evaluated Prima’s entire social and environmental performance, from its business model’s impact on workers, community, environment and customers to its supply chain, charitable giving and employee benefits.

Read: Full Story on Forbes

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