Brands & Products

CBx Brand Medterra Sponsors Major League Fishing

Major League Fishing (MLF) announced today that Medterra CBD joined their growing list of sponsors for the 2020 Bass Pro Tour. Medterra will sponsor the Stage Five livestream with a “Get Well Moment” feature each day of competition.

Major League Fishing (MLF) announced today that Medterra CBD joined their growing list of sponsors for the 2020 Bass Pro Tour. Based in Irvine, California, Medterra is dedicated to providing fully compliant, high quality CBD products to support everyday wellness through research and innovation. Medterra will sponsor the Stage Five livestream with a “Get Well Moment” feature each day of competition. Specifics of the deal were not disclosed.

“Partnering with Major League Fishing was an easy choice for us,” said Jay Hartenbach, Medterra Founder and CEO. “The market and demographic surrounding the league are in complete alignment with our brand. There is a lot of benefit to be had for professional and amateur anglers alike before, during, and after a day on the water. From a recovery standpoint, CBD has anti-inflammatory properties and can help reduce muscle and joint soreness associated with the repetitive motions in fishing. We couldn’t be prouder to be the company that provides the angling community the relief they need.”

“We’re pleased to welcome Medterra to our community of sponsors and advertisers,” said Jim Wilburn Major League Fishing President and CEO. “MLF reaches a broad audience of hard-working Americans, who may benefit from CBD solutions through Medterra’s commitment to innovation and care. We’re confident they will expand their customer base through this relationship.”

About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). The Bass Pro Tour consists of eight events and a championship streamed live on www.MajorLeagueFishing.com and MOTV.

In late 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots fishing organization, including the strongest five-fish format professional bass fishing tour, the Tackle Warehouse Pro Circuit, as well as the Toyota Series, Phoenix Bass Fishing League presented by T-H Marine, and Abu Garcia College Fishing presented by YETI, and High School Fishing presented by Favorite Fishing.

For more information on the league and anglers, visit www.MajorLeagueFishing.com and follow MLF on Twitter, Instagram and Facebook.

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