CBx Daily Digest

How to be successful in the CBX market

CBD is not just another ingredient; before brands decide to jump on the cannabidiol bandwagon, there are a number of careful considerations to be made to ensure you become a responsible producer.

CBD is not just another ingredient; before brands decide to jump on the cannabidiol bandwagon, there are a number of careful considerations to be made to ensure you become a responsible producer.

CBD chocolate

Cannabidiol (CBD) is a non-inebriating component of cannabis (including hemp) that has been gaining attention in consumer-packaged goods over the past few years. Its benefits range from helping consumers with chronic pain, sleep issues, and mood problems like anxiety and depression, to everyday wellness and health maintenance objectives like workout recovery and neuroprotection.

The CBD market is growing fast, with sales of nearly $25 billion expected worldwide by 2025 according to Grandview Research.

However, CBD is not just another ingredient. Due to its association with cannabis, its arrival on the market has been accompanied by still-incomplete regulatory evolution. While CBD from hemp in particular is legal in most markets, the regulatory landscape detailing how it can be included in food and beverage is a patchwork of sometimes contradictory and opaque rules – even in big markets like the US and Europe. Regulators have been moving sluggishly in their attempts to clarify matters, yet many brands have been rushing full speed ahead.

Read: Full Story on New Food Magazine

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